Making the offer has a few components to keep in mind:
Making it sound good is pretty simple—"30 days of content" is inherently hard to create yourself, so the value is obvious.
You'll have different styles based on your audience: cold vs warm. Always ask or have them opt in before creating it for them, so you stay cost-effective.
Warm is always the best place to start. Hit up your list or run a Database reactivation campaign with this "new technology" you're using for your own socials, and ask if they want a sample 30 days of content branded for their business. If you have a warm list, you probably already know how to address them.
If they're cold, go with big fast value and see if they bite. Here's a simple script that works well:
Hey X,
I created 28 posts (4 weeks, 7 days/week) that are branded for your business that you can easily deploy across socials.
No catch. Worst case, you walk away with a month of content at no cost.
Can I send them over?
No intro? Correct. This approach works surprisingly well for cold email—reply rates in the 6–8% range, sometimes 10% if the list is high quality and the lead magnet is high value (something they'd pay for). This content lead magnet is exactly that.
How to put out the offer? We recommend DBR (database reactivation) as your first option. Exhaust your warm audience, then try cold—ads, cold email, etc.