Automate the Process

Set up your free content funnel with workflow automations in GoHighLevel so new leads are handled automatically. You only need two workflows to get going.

1. Create Prospect from URL

This workflow turns a new lead (from a form, link, or URL) into a prospect in your system.

Trigger: Fires when someone submits your opt-in form or hits your funnel URL.

What it does: Creates a prospect record with their info so they're in your pipeline and ready for the next step.

Why it matters: No manual data entry. Every lead becomes a prospect automatically.

Configure the trigger to match how you capture leads (e.g. form submission, specific page visit, or webhook), then map the incoming fields to your prospect fields. Once it's on, every new lead becomes a prospect.

2. Create Lead Magnet Campaign for Prospect

This workflow takes a newly created prospect and creates a lead magnet campaign for them.

Trigger: Fires when a new prospect is created (or when a prospect is tagged/updated, depending on how you design it).

What it does: Creates a lead magnet campaign for that prospect—so they get their free content and your funnel runs for them without you lifting a finger.

Why it matters: The “30 days of free content” delivery and follow-up sequence run on autopilot.

Point this workflow at your lead magnet campaign template (or use the default free content funnel setup). When it runs, the prospect gets their campaign, their content, and stays in your nurture path.

Together, Create Prospect from URL and Create Lead Magnet Campaign for Prospect form the backbone of your automated free content funnel. Turn both on, and your foot-in-the-door offer runs while you focus on closing and upselling.